“Rude customers have no idea how difficult they are to sell to with a smile on my face. She’s dissatisfied with everything I’m saying. Can’t seem to do anything that satisfies her. Fourth one today.” The sales woman thought to herself. The mixture of her frustration and desperation was palpable to the customer facing her.

“These sales people are so impersonal and rude. She’s completely disinterested in what I need. I don’t why I bother coming back to this store” she thought to herself, her frustration and desperation communicating itself as she walked away impatiently from the sales woman.

When we come face to face with an internal or external customer, directly or telephonically, who wants to buy a product and the customer comes face to face with the person wanting to sell the product, in that very moment the relationship becomes the most important asset. Not the product. The product is bought only because the customer believes that the product will satisfy a need, a want, a fear and / or a desire. To all intents and purposes, customers do not buy products. Customers buy relationships.
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And the challenge becomes knowing not only what you are selling but how to create emotional customer satisfaction. If you can do this, any sales person and company will have the upper hand in their field. Authentic customer satisfaction boils don to a level of sincerity sought by the innate essence of the customer so that they know that their emotional finances are being invested in safe hands.

Topics covered in this one day workshop: